Watch Out for the Availability Bias!

Watch Out for the Availability Bias!

The “Availability Bias”, sometimes called the “Availability Heuristic”, is a well-documented natural tendency for all of us to over-react to information that is most current or most easily available. This bias can cause individuals, businesses, and governments to make...
The Unique Strengths of Ancillary Revenue

The Unique Strengths of Ancillary Revenue

Ancillary revenue – money earned for services or features not included in the base product — has become an important part of airline revenue generation. Spurred by the low cost carriers, but eagerly adopted by larger legacy carriers, ancillary products generate...
Trop-50 Your Business!

Trop-50 Your Business!

A few years ago, juice company Tropicana, owned by PepsiCo, introduced a lower-calorie, lower sugar line of drinks called “Trop-50”. The product has been successful as consumers are increasingly looking for healthier food products for themselves and their children....
How to Navigate an Airport with Ease

How to Navigate an Airport with Ease

It doesn’t matter whether you’re regularly traveling the country on business or if this is your first time stepping onto an airplane. Sometimes the most stressful part of traveling is often navigating the airport before your flight. There’s a lot of planning that goes...