Market-Based Health Care Isn’t Scary!

Market-Based Health Care Isn’t Scary!

The debate over health care often focuses on what people will lose, rather than what they could gain. The open market has proven itself to be a better and more efficient way to deliver results, and this can work in health care too. Rather than focus on what people...
Tax Reform Should Remove Perverse Incentives

Tax Reform Should Remove Perverse Incentives

Both lowering taxes and reforming the tax code are an important economic initiatives. The tax code today is a very inefficient collector of government revenue and provides odd incentives through the code. Many “incentives”, like the charitable deduction,...
The Unique Strengths of Ancillary Revenue

The Unique Strengths of Ancillary Revenue

Ancillary revenue – money earned for services or features not included in the base product — has become an important part of airline revenue generation. Spurred by the low cost carriers, but eagerly adopted by larger legacy carriers, ancillary products generate...
Trop-50 Your Business!

Trop-50 Your Business!

A few years ago, juice company Tropicana, owned by PepsiCo, introduced a lower-calorie, lower sugar line of drinks called “Trop-50”. The product has been successful as consumers are increasingly looking for healthier food products for themselves and their children....