Watch Out for the Availability Bias!

Watch Out for the Availability Bias!

The “Availability Bias”, sometimes called the “Availability Heuristic”, is a well-documented natural tendency for all of us to over-react to information that is most current or most easily available. This bias can cause individuals, businesses, and governments to make...
Tax Reform Should Remove Perverse Incentives

Tax Reform Should Remove Perverse Incentives

Both lowering taxes and reforming the tax code are an important economic initiatives. The tax code today is a very inefficient collector of government revenue and provides odd incentives through the code. Many “incentives”, like the charitable deduction,...
Trop-50 Your Business!

Trop-50 Your Business!

A few years ago, juice company Tropicana, owned by PepsiCo, introduced a lower-calorie, lower sugar line of drinks called “Trop-50”. The product has been successful as consumers are increasingly looking for healthier food products for themselves and their children....